北京招聘：品牌市场总监

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职位描述
职位: 品牌市场总监 (头衔可以依据候选人的资格和能力而上下调整)
部门: 运营部
地点：北京

职位综述:
品牌市场总监的职位是一个非常关键的决策性领导职位。无论在公司内外都将成为公司的品牌先锋。将会把握公司整个的品牌策略和市场愿景。能够发现并抓住新机遇最大程度提升品牌的知名度。
这个职位将要主导品牌市场的战略发展和执行，具备成熟的领导力和敏锐的市场洞察力，确保市场战略计划能得到用户的高度认同。并需要和外部团队建立合作关系，创造良好的沟通渠道，发展广告平台以实现最大的商业价值。作为一个创业公司的主管可能需要同时担负多个市场运营的职责包括个人以及团队管理。

具体职责:

• 发展并明确公司的品牌战略和品牌定位并制定战略性的品牌策划
• 发展并制定品牌推广方面的市场营销方案
• 实施为目标用户定制的品牌推广方案
• 负责管理公司的公众媒体门户网站
• 通过市场调查分析挖掘潜在用户，发掘商机，创造新机会
• 深入跟踪调查用户对公司的品牌定位，品牌个性及品牌形象的看法
• 关注竞争品牌的市场动向，抵御并防范竞争活动
• 主动参与帮助编制预算
• 带领外部团队从战略角度思考，发展创新高效的与品牌相关的市场整合战略并能全面掌握用户需求。
• 能与内部/外部团队很好的合作制定并实现营销策划。管理核心团队（内部/外部）与各部门及其他合作公司的整个市场活动
• 带领并指导品牌团队的发展

职位要求:
• 有5年以上在中国市场做品牌的经验
• 英语4-6级，或相当水平
• 有中国时尚业经验的优先
• 有电子商务经验的优先
• 必须要求：专业流利的中文（普通话）水平。包括说，读，写。

公司简介:
我们每天为大家发现时尚元素和时尚搭配,以互动的方式激发穿衣灵感,并帮助大家时尚搭配。无论 你是办公室精英,学生族,居家妈妈,动漫迷,摇滚歌星 或者明星大腕,我们都能帮助你从自己的衣 橱和别人的衣橱里进行完美的选择&混搭,打造属于你的新形象,让你一周都光彩照人。通过我们的平台, 大家可以分享&互动心得 ,发现衣橱的秘密,激发穿衣灵感,以更便捷的方式帮助大家变得时尚起来。

Apply Now 立即应聘：

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